It has become increasingly important for each business to have a strong social media strategy and presence online. Once you have decided on a strategy, it becomes imperative to have an arsenal of tools to assist you in managing your online presence. Below are a few tools that can make this process a little easier.
Hootsuite and SproutSocial are programs that help you manage and schedule posts across multiple platforms. They very in price (SproutSocial being the higher priced option) depending on the level of features needed for your company’s respective plans. Basic includes number of platforms you can manage, with basic to real time analytics reports, as well as message receiving and scheduling. Make sure to take your time researching each company to choose the best plan and resource for your business’s needs
Canva, Photoshop and Creative Market are all resources for the creation of the Visual content you want to post online.
Photoshop usually requires higher level of technical ability to use its myriad of tools efficiently. That being said, there are infinite possibilities of what you can do with images in this program.
Canva is a more user friendly version of graphic design that allows you to create a wide range of products from flyers, infographics, book/cd covers to desktop wallpapers.
Creative Market allows the user to buy design content from Freelancers in a variety of locations. You can purchase photos, graphics, templates, themes, fonts, add-ons, etc. that are all available for use on your various forms of social media. This takes the design work out of the user’s hands and provides quality work done by a professional.
Evernote is an organization app that allows you to keep a strong handle on a variety of tasks in your professional and personal life. There are 3 basic plans (Basic – Free, Plus - $24.99, & Premium $49.99 per year) that come with different features. You can upload data each month and sync it to each of your devices (Phone, Tablet or Computer).
For a more in depth comparison of social media tools for business, see the following article. http://socialmarketingwriting.com/56-top-social-media-tools-for-business-infographic/
Also refer to our Social Media Board on our Pinterest account: https://www.pinterest.com/5aspace/social-media/