Thursday, February 18, 2016

Tools to Make Social Media Management Easier

It has become increasingly important for each business to have a strong social media strategy and presence online. Once you have decided on a strategy, it becomes imperative to have an arsenal of tools to assist you in managing your online presence. Below are a few tools that can make this process a little easier.

Hootsuite and SproutSocial are programs that help you manage and schedule posts across multiple platforms. They very in price (SproutSocial being the higher priced option) depending on the level of features needed for your company’s respective plans. Basic includes number of platforms you can manage, with basic to real time analytics reports, as well as message receiving and scheduling. Make sure to take your time researching each company to choose the best plan and resource for your business’s needs
Canva, Photoshop and Creative Market are all resources for the creation of the Visual content you want to post online.

Photoshop usually requires higher level of technical ability to use its myriad of tools efficiently. That being said, there are infinite possibilities of what you can do with images in this program.  

Canva is a more user friendly version of graphic design that allows you to create a wide range of products from flyers, infographics, book/cd covers to desktop wallpapers.

Creative Market allows the user to buy design content from Freelancers in a variety of locations. You can purchase photos, graphics, templates, themes, fonts, add-ons, etc. that are all available for use on your various forms of social media. This takes the design work out of the user’s hands and provides quality work done by a professional.

Evernote is an organization app that allows you to keep a strong handle on a variety of tasks in your professional and personal life. There are 3 basic plans (Basic – Free, Plus - $24.99, & Premium $49.99 per year) that come with different features. You can upload data each month and sync it to each of your devices (Phone, Tablet or Computer).

For a more in depth comparison of social media tools for business, see the following article.
Also refer to our Social Media Board on our Pinterest account:

Tuesday, February 2, 2016

5 Social Media Strategies for Small Business


   For many entrepreneurs and small business owners, creating a Social Media Strategy on a limited budget  and with limited time can be daunting. Here are a few free tips to get you started down your path to increasing your digital footprint.

·         Clarify your business objectives or goals for social media use: When you have clear, concise, and manageable goals, it keeps you from spending your time on tasks that won’t help you achieve your desired objective via social media.

·         Know your target audience: Ask yourself who are the people you are trying to reach via social media? Take the time to learn as much as you can about this demographic. What forms of social media do they use most? What topics are the most important and relevant to their lives? Which products would be most helpful to them? When you are armed with these pieces of knowledge, you will be better able to service your customer as well as show your audience you have a service/product that is relevant to their lives.

·         Plan your time accordingly: Create a plan for how much time you will spend on each form of social media as well as the content that you will share via each channel. This will help you to remain on task and not spend more time than you need to on any one social media channel.

·         Branding across all social media channels: Branding, as defined by, is “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” When you have a clear brand, and you carry that across all social media outlets, you help the customer remember who you are and the importance of your product. Make your product and brand memorable so that it will make you stand out against a myriad of other competitors.

·         Measure your results: Use metrics such as google analytics or those provided within a social media site such as Pinterest, to track your progress. This will help you establish whether your efforts are on track, or you need to re-group and try a different strategy.


For more Small Business, Branding and Social Media tips see our boards on Pinterest.


Also check out this practical article by Social Media Examiner.