5 Social Media Strategies for Small Business

5 Social Media Strategies for Small Business For many entrepreneurs and small business owners, creating a Social Media Strategy on a limited budget and with limited time can be daunting. Here are a few free tips to get you started down your path to increasing your digital footprint. Clarify your business objectives or goals for social media use: When you have clear, concise, and manageable goals, it keeps you from spending your time on tasks that won’t help you achieve your desired objective via social media. Know your target audience: Ask yourself who are the people you are trying to reach via social media? Take the time to learn as much as you can about this demographic. What forms of social media do they use most? What topics are the most important and relevant to their lives? Which products would be most helpful to them? When you are armed with these pieces of knowledge, you will be better able to service your customer as well as show your audience you have a service/produ